As fashion evolves at an increasingly rapid pace, brands are finding new ways to leverage data to stay competitive and meet customer needs.

From market research and trend analysis to product development and customer feedback on fit and comfort, brands have a bevy of data sources to stay up-to-date with shopper preferences and adapt their designs and lines accordingly. Getting specific feedback from retail partners and customers — including sales, return rates, fit and comfort ratings — is instrumental for brands to improve their designs.

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