With the acceleration of e-commerce, it has become more important than ever for fashion brands to ensure they are bringing inventory to retail that is the right fit, style and size — giving consumers peace of mind and confidence as they gravitate to personalized online shopping experiences.
This is especially true for denim brands, as it is a size-intensive category that requires different measurements for various fabrics. Research shows that an average of six pairs of jeans will be disregarded on every shopping trip. However, it is often challenging for brands to get accurate and in-depth information about how specific designs perform with shoppers, making developing and improving future items increasingly tricky.
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