This week, we shared our intention to significantly reduce our Styling team in California, alongside details of investments in our styling hubs in Austin, Dallas, Pittsburgh, Cleveland and Minneapolis, where we plan to relocate and hire around 2,000 stylists throughout 2020/21.

Katrina Lake, Founder and CEO, Stitch Fix:

“We have taken the very difficult decision to reduce the number of Stylists in our styling team in California, as we invest in our other styling hubs across the US, and the innovations that will help evolve our experience in the future. All of our California-based stylists will be offered the opportunity to relocate to the new roles in other states. Any decision that impacts our hardworking and talented people is incredibly tough, but we believe this is the right thing to do for our business. We are committed to supporting our people through this by providing as much financial stability as possible, including severance payments that increase with tenure, bonuses for Stylists staying with us during the transition period, extended healthcare and recruitment resources.  

Stitch Fix was built one relationship at a time, and our Stylist community is an increasingly vital part of the Stitch Fix experience –  one we believe gives us the ability to engage with our clients in a deeply personal way, especially now when empathy and human connection are more important that ever.”