SAN FRANCISCO, July 10, 2018 /PRNewswire/ — Stitch Fix, the leading online personal styling service, launches its kids offering today. Parents can sign up now to request a Fix for their child.

Stitch Fix Kids is an effortless and personalized way for parents to shop for their children, with no subscription or membership required. Stitch Fix gives kids the confidence to be themselves by delivering curated Fixes that reflect their personality and style.

An expansive range of unique, affordable clothing and accessories is available in sizes 2T-14, with average prices ranging from $10–$35 per item. Kids Fixes include 8-12 items from brands parents know and love and exclusive product they can’t find anywhere else, making it easy to stock up on head-to-toe looks for their kids.

“At Stitch Fix, our goal has always been to help our clients discover products and styles they love,” said Katrina Lake, founder and CEO of Stitch Fix. “Now, we want to inspire the same confidence in our littlest clients. Stitch Fix Kids is a fun and engaging way for kids to find clothes they love and feel their best in, while saving parents time.”

Stitch Fix Kids caters to all kids’ needs from playtime to bedtime, with a focus on quality pieces that stand up to their active lives. At launch, more than 50 brands are offered including Under Armour, Nike, TOMS, DL1961, Hanna Andersson, Threads 4 Thought, Joules, Sovereign Code, Tailor Vintage and more. Stitch Fix also introduces its own exclusive brand, Rumi + Ryder, a collection of everyday playwear and essentials for boys and girls.

Parents can easily manage their kid’s profile directly from their own. New and existing clients fill out a Style Profile with their child, and pick the date to receive their first Kids Fix. Clients only pay a $20 styling fee, which is applied towards any item purchased in their child’s Fix. Clients buy what they like and return the rest, with free shipping both ways. If all items are kept, the client receives a 25% discount.