Today, we’re excited to announce our “Goodbye Gymtimidation” campaign to address workout anxiety, which impacts 67 percent of American women. We’re teaming up with trailblazing tennis champion Venus Williams to help women break down barriers to meeting their personal goals and conquer gymtimidation, which women experience twice as often as men.
New research indicates that 2-in-3 women experience amplified gymtimidation when returning to a fitness routine following a major life event, such as having a baby or experiencing upheaval due to the pandemic. This issue is more relevant than ever as many take on new fitness goals at the start of 2022, whether exercising outdoors or taking a virtual group yoga class. At 80 percent, workout anxiety is especially high among millennial women and 82 percent of moms feel anxious about working out after giving birth. Furthermore, over 70 percent of women admit they’ve skipped a workout because they didn’t have any workout clothes that made them feel confident.
We partnered with Venus Williams, tennis champion and entrepreneur, who has experienced gymtimidation herself, to help women bid farewell to gymtimidation. In our mission to inspire women to be their most confident selves in whatever their wellness goals may be in 2022, we’re sharing Venus’ personal tips to beating workout anxiety, highlighting the power of finding workout clothes that make you look and feel your best, and offering access to meditations and wellness content to keep you motivated.
Venus’s pro tips on beating workout anxiety
Venus shares her top tips on beating workout anxiety, from establishing a pre-workout routine, including 8-hours of sleep daily, to having the right pump up playlist on hand to get you in the zone and ensuring you feel confident in your gym outfit. She stresses the importance of mindfulness, having a daily ritual, and setting intentions. Never underestimate the power of a strong workout outfit, as our data showcased, women are much more likely to stick to their workout routines when they feel confident and their workout gear fits perfectly.
Research shows that women are more likely to stick to their fitness goals if they have workout clothes that make them feel confident
Data from our survey found that nearly 90 percent of women are more likely to stick to their fitness goals if they have workout clothes that make them feel confident. We’re here to support women at every phase of their fitness journey, whether shopping directly on Freestyle or discovering hand-selected stylist picks in a Fix. In addition, 59 percent of women also said it’s challenging to find workout gear that fits and performs perfectly and we know our data-driven fit and size expertise will help women everywhere find the best-fitting activewear possible.
Our diverse assortment – nearly 30 brands including Adidas, Champion, Beyond Yoga, Nike, The North Face, Free People Movement, Sweaty Betty, Girlfriend Collective, Prana and more – extensive size range, and fit expertise provides all clients with personalized looks to confidently take on their fitness routines. Please stay tuned for more updates regarding Stitch Fix and EleVen, Venus’s fashion-forward activewear brand throughout 2022.
In 2022, women want to focus on their mental and emotional health
In our research, we learned that 68 percent of American women want to focus on their mental and emotional health this year, so we’re partnering with the Happier app to help women overcome the mental barriers associated with gymtimidation and maintain a consistent fitness regime. Starting in February, the Happier app, in partnership with Stitch Fix, will give away 1,000 free 6-month trials with access to wellness content that will help you “Conquer Gymtimidation” and build new and positive habits throughout the year.