Many personal stylists are lovely in practice – patient, encouraging and budget-sympathetic. But as a group, they have a reputation for being high maintenance. And the expense. That’s just their fees, never mind all the “elevated” items they’ll bully you into buying.
It was exactly this perception that inspired Katrina Lake, a venture capitalist more used to investing in others, to set up her own business in San Francisco in 2011. Stitch Fix is an online styling service that’s affordable and accessible to us, the Mirror-Dependents.
Katrina Lake wants to revolutionize shopping for the time-poor and over-stimulated using data and a human touch. But will her personal styling service Stitch Fix take off in the UK? Vogue meets the ground-breaking CEO of the billion-dollar fashion tech company as she touches down in London.
Having built a $1.5bn US business, Katrina Lake is bringing her e-tailer to the UK. We try Stitch Fix for size.
Stitch Fix is using its data prowess across every aspect of its business to reinvent the $334 billion U.S. apparel industry. For consumers, it’s solving the discovery problem exacerbated by the endless sea of product online, where more than a quarter of clothes are now sold.
They should quit the hand-wringing. In the last year, Stitch Fix has offered evidence that it’s built to last, and that its ambitious guidelines for 20 percent to 25 percent annual revenue growth in the near future are achievable. And much of that comes down to the smarts and good governance of its founder and CEO, Katrina Lake
Stitch Fix might have lost its luster on Wall Street for the moment, but the company doesn’t seem shaken. In fact, the online styling service says everything is going according to plan. “We’re executing the vision exactly the way that we said we were and planned on,” said Mike Smith, Stitch Fix’s chief operating officer, in an interview with WWD.
Oh, we know. The idea of navigating a shopping mall to revamp your wardrobe is dizzying. Thank Stitch Fix – the personal styling service was created with the plan to help men enhance their wardrobe from the comfort of their couch. Your personal stylist will send you a box of garments based on your fit, size, and style preference.
Only 1 in 20 college degrees awarded today are in the humanities or liberal arts, as a perception persists that these fields don't provide marketable skills for students entering the workforce. But is this theory true? For our Future of Work series, Jeffrey Brown explores why students with "soft skills" are critical for innovating and helping organizations run effectively--even in Silicon Valley.
With the high street in a state of malaise and established names from House of Fraser to Laura Ashley taking big financial hits this year, it was inevitable that new players would arrive to shake up how we might shop in the future.
“I think that five years from now, we’re going to say things like, ‘Remember when we used to have to wander around stores to find our clothes? When we had to know how we fit in every brand? What was up with that?’,” says Eric Colson, chief algorithms officer at Stitch Fix. The San Francisco-based startup is one of a growing number of companies trying to combine artificial intelligence with a human touch to take on big retailers, both online and off. Stitch Fix counts 2.7 million active customers in the US and plans to launch in the UK in 2019.