We’re Partnering with Keegan-Michael Key to Help Men Break Up with their Outdated Wardrobes

Posted by Stitch Fix
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    We’re launching a new campaign to support the 40% of American men who admit that replacing worn out clothes can be more difficult than ending a relationship. To help them overcome their biggest wardrobe challenges – from retiring outdated threads to navigating new work dress codes this season – we’ve teamed up with Emmy Award winning actor and producer Keegan-Michael Key.

    Fresh insights from a Stitch Fix-commissioned survey found that men hold onto old clothes for a number of reasons, with almost half (46%) citing sentimental value and lack of time as hurdles to a closet refresh. Keegan-Michael Key admits he is among the 28% of men that regularly wear items more than a decade old. Together, we’re debuting an exclusive music video performed by Key, infused with the actor’s signature wit, encouraging men to join him in breaking up with their outdated wardrobe. 

    “I’ll admit, I’m guilty of hanging onto clothes for too long and at times need a nudge to keep me from falling into a style rut,” says Keegan-Michael Key. For the 40% of guys who say tossing their overworn clothing is worse than a break-up, Stitch Fix is the wardrobe wingman ready to arm you with personalized style recommendations and provide a time-saving solution for that wardrobe refresh.” 

    Feelings of intimidation around dressing for certain events such as weddings (36%), first dates (34%), and even funerals (27%) are also keeping men from reaching their full style potential, with 78% of men claiming they have stood out socially because of their attire. Work-related moments – from dressing for a job interview, company party, or the office after remote work – are particularly stressful for men. Combined, 60% of men say dressing for one of these work scenarios is the most intimidating. 

    Stitch Fix is a great solution for guys like me who need a little nudge to let go of old clothes,” says Key. “It helps streamline the shopping experience by showing you items that match your style and size and delivering them right to your door! It has helped inspire me to get rid of old clothes and replace them with staple pieces to refresh my wardrobe.”

    Personalization is at the heart of Stitch Fix, and creates the delightful and easy shopping experience our clients love. With Stitch Fix, men can save themselves and those closest to them time by no longer relying on partners for fashion advice (39%) or encouragement to get rid of old clothes (27%). Stitch Fix is also the perfect solution for the 43% of men who say shopping for a whole new wardrobe is more of a hassle than doing their taxes alone, allowing them to choose the shopping experience that works best for their lifestyle.  

    Personalization at Stitch Fix extends beyond just the shopping experience. Our differentiated blend of art and advanced data science are powering every aspect of our Men’s offering – everything from our designers reimagining the fit and size of the blazer to be more inclusive of all body types to our data science teams identifying the need to update the inseam of shorts to improve fit and tweak the fabrications of woven shirts for a softer feel. . You can read more about our unique approach to Men’s apparel design here.

    Whether you prefer to have an expert stylist hand-select items just for you, or instantly shop outfit recommendations directly through Stitch Fix Freestyle, we create a unique shopping experience personalized to each individual. With Stitch Fix, men can purchase items from name brands they already know and love, or they can discover new exclusive brands within Stitch Fix Men’s assortment, such as 01.Algo, Hawker Rye, Mohnton Made and others.

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